I was approached by Operation Blankets of Love (OBOL) to design pet safety print assets to spread awareness of ways to provide a safer environment for your pet. OBOL is a one-of-a-kind animal welfare emergency and relief non-profit. Our mission is to improve homeless animals' health and survival, increasing their chances of being adopted. They are also advocates for animal welfare through service-oriented humane education to 1000's of children each year, teaching them to be kind and respectful to all animals. These printable pieces aim to further their educational efforts to appear in veterinary offices, hand out at events, etc. These designs had to carry the message consistently, from larger prints to small postcard sizes. I am a master of "making it fit," but part of what I love in the early design phases is finding a way to consolidate all of the information into digestible, concise copy. As for messaging, it was essential to OBOL, while developing these messages, to not guilt the reader for not knowing these facts about pet ownership but to bring encouraging awareness to the issue, with straightforward tips for making improvements. I made many copy suggestions to simplify the body copy to help readers get to the information's heart. Below are a couple of directions from a large poster, flyer, then postcard.
Asphalt Safety
Poster (12"x18")
Flyer (8.5"x11")
Postcard (2-sided 4"x6")
Car Safety
Poster (12" x 18")
Flyer (8.5" x 11")
Postcard (2-sided 4" x 6")
